Privacy policy

Last updated: October 1, 2026

Potions (“Potions,” “we,” “us,” or “our”) operates this store and website, including all related information, content, features, tools, products, and services (collectively, the “Services”). Potions is powered by Shopify, which enables us to provide the Services to you.

This Privacy Policy explains how we collect, use, disclose, and protect your personal information when you visit our website, use our Services, make a purchase, or otherwise communicate with us.

By accessing or using our Services, you acknowledge that you have read and understood this Privacy Policy.

Personal Information We Collect

When we use the term “personal information,” we mean information that identifies you or can reasonably be linked to you or another individual.

Depending on how you interact with our Services, we may collect the following categories of information:

  • Contact information, including your name, email address, telephone number, billing address, and shipping address.
  • Payment and transaction information, including information relating to purchases, payment methods, transaction amounts, and payment confirmations. Payment card information is processed through Shopify and our payment service providers.
  • Order information, including products you purchase, return, exchange, or otherwise interact with.
  • Communications, including information you provide when contacting us with questions, comments, or customer-service requests.
  • Account information, where applicable, including account credentials and preferences.
  • Device and technical information, including your IP address, browser type, device type, operating system, network information, and other technical identifiers.
  • Usage information, including information about how you browse and interact with our website, products, and Services.
  • Marketing information, including your preferences regarding promotional communications and your interactions with our marketing communications.

We do not intentionally collect sensitive personal information unless it is necessary for a specific purpose and permitted by applicable law.

How We Collect Personal Information

We may collect personal information:

  • Directly from you, when you place an order, create an account, subscribe to communications, contact us, or otherwise provide information to us.
  • Automatically, when you browse or interact with our website through cookies, pixels, analytics tools, and similar technologies.
  • Through Shopify and service providers, when those providers process information on our behalf.
  • From third-party services, such as payment providers, advertising platforms, analytics providers, or other technology partners, where permitted by applicable law.

How We Use Your Personal Information

We may use your personal information for purposes including:

Providing and Improving Our Services

We use information to:

  • process and fulfill your orders;
  • process payments;
  • arrange shipping and delivery;
  • communicate with you about your orders;
  • provide customer support;
  • maintain and improve our website and Services;
  • remember relevant preferences;
  • understand how customers use our website; and
  • improve our products, services, and shopping experience.

Marketing and Advertising

Where permitted by applicable law and in accordance with your communication preferences, we may use your information to:

  • send promotional emails or other marketing communications;
  • provide information about new products, launches, collections, and offers;
  • measure the effectiveness of our marketing;
  • personalize advertising; and
  • show advertisements for Potions on our website or third-party platforms.

Our website may use advertising technologies such as cookies, pixels, and similar technologies to help us understand website activity and measure advertising performance.

You may unsubscribe from promotional email communications at any time using the unsubscribe mechanism provided in the communication.

Security and Fraud Prevention

We may use personal information to authenticate accounts, process secure transactions, detect and prevent fraud, protect our website and Services, and investigate activity that may be unlawful or harmful.

Legal and Regulatory Purposes

We may use personal information to comply with applicable laws and regulations, respond to lawful requests, enforce our terms and policies, protect our rights, and resolve disputes.

How We Disclose Personal Information

We may disclose personal information to third parties where necessary to operate our business and provide the Services.

These parties may include:

  • Shopify, which hosts and supports our online store;
  • payment processors and financial-service providers;
  • shipping and fulfillment providers;
  • technology and cloud-service providers;
  • analytics providers;
  • customer-support providers;
  • marketing and advertising partners;
  • service providers that assist us with operating our business; and
  • professional advisers, regulators, government authorities, or other parties where required or permitted by law.

We may also disclose information where you direct us to do so, where you provide consent, or in connection with a business transaction such as a merger, acquisition, restructuring, or sale of assets.

We do not sell personal information for money in the ordinary sense of the term.

Depending on your location and applicable law, certain sharing of information with advertising or technology partners may be considered “sale,” “sharing,” or “targeted advertising.” Where applicable, you may have rights to opt out of certain uses.

Shopify

Our Services are hosted by Shopify. Shopify collects and processes information about your access to and use of our Services in order to provide and improve its services.

Information submitted through our store may be transmitted to and processed by Shopify and its service providers, including providers located outside Canada.

For information about how Shopify handles personal information, please review Shopify's applicable privacy documentation.

Cookies and Similar Technologies

We use cookies and similar technologies to operate our website, remember preferences, understand website traffic, improve our Services, and measure advertising and marketing performance.

These technologies may be provided by Shopify or by third-party service providers.

You may be able to control cookies through your browser or device settings. Disabling certain cookies may affect the functionality of our website.

Third-Party Websites

Our Services may contain links to third-party websites, applications, or services.

We are not responsible for the privacy practices, security, or content of third-party websites. If you follow a link to a third-party website, we encourage you to review that website's privacy policy before providing personal information.

Children's Privacy

Our Services are not intended for children who are under the age of majority applicable in their jurisdiction.

We do not knowingly collect personal information from children where prohibited by applicable law. If you believe that a child has provided us with personal information, please contact us so that we can review the situation and take appropriate action.

Security

We use reasonable safeguards designed to protect personal information against unauthorized access, use, disclosure, alteration, or destruction.

However, no method of electronic transmission or storage is completely secure, and we cannot guarantee absolute security.

Retention of Personal Information

We retain personal information only for as long as reasonably necessary for the purposes described in this Privacy Policy, including to provide our Services, maintain business and transaction records, comply with legal obligations, resolve disputes, enforce agreements, and protect our legitimate business interests.

The length of time information is retained depends on the type of information and the circumstances in which it was collected.

Your Privacy Rights

Depending on where you live and the laws that apply to you, you may have certain rights regarding your personal information.

These may include:

  • Access: requesting access to personal information we hold about you.
  • Correction: requesting correction of inaccurate or incomplete information.
  • Deletion: requesting deletion of personal information, subject to applicable legal requirements and exceptions.
  • Portability: requesting a copy of certain personal information in a usable format where required by law.
  • Withdrawal of consent: withdrawing consent where we rely on consent to process your information.
  • Marketing choices: unsubscribing from promotional communications.
  • Advertising choices: where applicable, requesting that we stop certain uses or sharing of information for targeted advertising.

We may need to verify your identity before fulfilling certain requests.

Your rights are subject to applicable legal limitations and exceptions.

Canadian Privacy

Potions is based in Ontario, Canada. We handle personal information in accordance with applicable privacy legislation.

Depending on the circumstances and where you live, this may include applicable Canadian federal or provincial privacy requirements.

If you have questions about how we handle your personal information or wish to exercise a privacy right, please contact us using the information below.

International Processing

Because we use Shopify and other service providers, your personal information may be stored or processed outside Canada, including in jurisdictions where privacy laws may differ from those in Canada.

Where required by applicable law, we take appropriate steps in connection with the transfer or processing of personal information outside your jurisdiction.

Complaints

If you have a concern about how we collect, use, or disclose your personal information, please contact us first so that we can attempt to resolve your concern.

Depending on where you live, you may also have the right to contact the applicable privacy or data-protection authority.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes to our business practices, Services, technology, or applicable legal requirements.

When we make changes, we will update the “Last updated” date at the top of this Privacy Policy. Where required by law, we will provide additional notice of material changes.

Contact Us

If you have questions about this Privacy Policy, our privacy practices, or your personal information, please contact us:

Potions
570 Hood Road, Unit 14 #3048
Markham, Ontario L3R 4G7
Canada

Email: contact@potionshouse.com